December 5, 2011
Sony has confirmed the lifetime sales of the Uncharted series to date. According to Uncharted 3 product marketing manager Asad Quizilbash, the Uncharted franchise has "sold over thirteen million units globally."

Quizilbash also discussed the game's marketing budget, and while he wouldn't give a precise figure, he did confirm that "Uncharted 3 is one of the largest first party games we've shipped on this platform and had the marketing budget to match." He said the game had a four-tiered approach to marketing: "announcing with authority, sampling through the public beta, road to launch, and critical acclaim."

These four tiers began with the game's announcement at the VGAs and continued with the most popular beta in PS3 history followed by a large advertising campaign. The road to release ultimately culminated in positive reviews.

Finally, Quizilbash discussed the game's post-release plan, mentioning its Fortune Hunter's Club. The club allows players to pay $24.99 and receive seven multiplayer DLC packs, which he described as "over 45% savings."

For the full interview with Quizilbash, head over to Industrygamers.



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